Marketing Strategy That Matches Your Ambition

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Marketing Strategy That Matches Your Ambition *

Marketing strategy and execution for female founders who refuse to blend in.

You need marketing that's as bold, strategic, and intentional as your vision. Get senior-level strategy and hands-on execution without the commitment of a full-time hire.

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Hi, I’m Victoria

I help female founders build marketing that actually works.

I've spent 15+ years in marketing, leading teams at tech startups, running my own agency, and working with brands like The Body Shop, Charlotte Tilbury, and Victoria's Secret*. I've seen what works (and what's a waste of time and money).

I started Victrix Labs because female founders need senior-level marketing expertise that fits their budget. My clients get both strategy and execution, from positioning to campaigns to creative development and team building.

I've been Marketing Director at 4Sale (Middle East's largest marketplace), Co-Founder of era.media (clients: IKEA, Aston Martin), and Account Director at Thought Quarter (Wildanet, Surfers Against Sewage, CACI, Healey’s Cyder Farm, The Cinnamon Trust).

Currently leading marketing at Warp Technologies (NHS, Office for the Children’s Commissioner, Skills England, MoD) while advising select startups.

I'm here to help ambitious female founders move from guessing to growing.

*It’s a lot of fun doing that in countries where English isn’t the first language, and you’re the only other Victoria they’ve heard of…

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